It is true that school guidance counselors and college advisors can also be helpful in the college planning process, but consider this: your school counselor probably has a caseload of 500+ students. Our services give you the personalized attention you need when making such a big life decision. In addition, school guidance counselors do not provide guidance on complex financial, funding, and tax issues. We have the training and ability to advise on your financial situations and ways to strategically afford the cost of college.